While I write about guns here on TTAG, my main gig is as a marketing guy. As such, I have a little different perspective on a lot of news stories. I often-times see scandal-type stories through the prism of press releases, spin doctoring, and manufactured consent. And lemme tell ya, there’s two ways you can react when the excrement hits the rotating cooling device. The right way, and the wrong way. Care to guess which way the ATF chose?