WHERE THE ACTION IS

AD SIZE DIMENSIONS All dimensions are in pixels

Standard Banner......................................................468 x 60
Premium Banner......................................................692x120
Square........................................................................250 x 250

Who Reads SOFMAG.COM?
• Our readers are 91% male.
• A total of 44% have served in the military and 26% are currently serving.
• 31% have a college degree and 28% have a high school diploma.
• 23% of our readers earn over $100,000.
• 89% plan to purchase a gun this year.
• 90% of our readers already own guns.

SOF Isn't Just Read, It's Used
As a direct result of reading an advertisement in SOF, more than 83% of subscribers or members of their household have actually purchased general merchandise in the past 12 months.

Additional Facts
FIREARMS
• More than half purchased equipment in the last 12 months
• More than 65% plan to purchase equipment in the next 12 months

AMMUNITION
• More than 80% plan to purchase ammunition in the next 12 months
• Over 80% have purchased more than 12 boxes for rifles in the last 12 months

CUTLERY
• More than 90% own a knife
• More than 89% own more than one knife

CAMPING
• Over half of our readers camp and hike more than twice a year